Before proceeding, keep in mind that a valid trademark must either be in use or intented for use in business. It is recommended to check before filing if the trademark is already registered. Once you provide us with all the requested information, Easy Trademark China will file the application online.
Formal examination by CMTO (Chinese Trademark Office)
The examiner will check that all the requirements (legality, distinctiveness, availability, etc.) are met. Once the trademark has passed this step, the trademark is preliminary approved for registration in China within about 2 months from the filing.
Publication in the official trademark Gazette
About 8 to 10 months after the filing, the CMTO will publish the trademark in the Official Gazette. The date of publication marks the start of a 3 months period, during which any third party may file an objection with the CMTO. In the absence of objection (or in case the objection failed), the trademark is registered for a period of 10 years starting from the end of the 3 months objection period.
Ready to Use
Once the trademark is registered, you will be able to use it. Most of the Chinese websites such as Alibaba or Tmall request a trademark certificate to accept products on their online platform. You can also register your trademark certificate with Chinese customs to control the import and export of counterfeiting products in China. More importantly, your trademark certificate will become an important asset with a real value.