Last revised: February 8th, 2022




The purpose of this privacy charter (the ‘Charter’) is to formalize our commitment to respecting the privacy of users of the website operated by EASYTRADEMARKCHINA LTD (‘EASYTRADEMARKCHINA’).

The Charter and the General Conditions of Sale form a contractual whole. All capitalized terms not defined in this Charter are defined in the Terms of Sales.
As part of the provision of our Site, we process your personal data in compliance with the General Data Protection Regulations 2016/679 (‘GDPR’), the Cyber ​​Security Law of the People’s Republic of China (‘Cybersecurity’), Personal Information Protection Law of the People's Republic of China ("PIPL”) and under the conditions set out below.

Personal data means any information relating to an identified or identifiable natural person. We collect and process personal data in the context of providing our Services or communicating about these Services exclusively, in strict accordance with the GDPR, Cybersecurity, and PIPL.
We only collect personal data that is adequate, relevant and limited to what is necessary with regard to the purposes for which it is processed. Thus, you will never be asked to fill in personal data considered to be ‘sensitive’, such as your racial or ethnic origins, your political, philosophical or religious opinions.

By registering on EASYTRADEMARKCHINA.COM (‘Site’), you authorize us to process your personal data in accordance with this Charter. If you do not accept the terms of this Policy, please refrain from using the Site and the Services.

1. In what cases do we collect your personal data and what data is collected?

We may collect and store your personal data, especially when you:

  • browse the Site,
  • create a file for filing a trademark or seeking preliminary search or renewing a trademark,
  • pay for a Service,
  • contact us.

We use your personal data to enable the implementation and management of the Site Services and to respond to your specific requests. We also use your personal data for the purpose of operating and improving our Services, our Site and our approach. This information is used only by us and allows us to better tailor our Services to your expectations.

1.1 Navigation on the Site

1.1.1. Connection data: each time you connect to our Site, we collect personal data such as, in particular, your IP address and the MAC address of your computer, the date and time of connection, as well as information about the browser you are using.

1.1.2. Navigation data: we also collect information to identify how you access the Site, which pages are visited and for how long. In this context, we may use the use of Cookies as specified in paragraph 6 below.

1.2 Creation of an Account

Access to our Services does not require the prior creation of an Account. In accordance with the General Conditions of Sale, you will be asked to enter a certain number of personal data when using our services, in particular your first and last names, your postal address, your e-mail address and your telephone number.

1.3 Payment

The Services available on the Site are chargeable. To this end, you agree that we may use payment service providers who may collect your personal data for the purpose of enabling the proper functioning of credit card payment processing services and, where applicable, delivery services.
To pay for your purchase, you must provide your billing details as well as your payment details, that is to say:


  • the number of your payment card,
  • the name of the card holder,
  • the validity date and the security codes.

And this in order to process your payment. You may also be asked to provide the name of your telecom operator, your mobile phone model and a valid mobile number so that you can provide the purchase instructions directly through your mobile phone.


We keep the details of your payments, as well as the details of the purchases you make. The details of the transactions are kept either at EASYTRADEMARKCHINA.COM, or at the external service provider. This conservation is carried out for internal purposes, in particular for accounting, compliance and for legal purposes, in accordance with paragraph 5 of this Charter.

1.4 Contacts

In order to respond to requests you may make to our Customer Service, confirm the information and all transactions on our Site and give you information regarding the Services (for example, if you lose your customer reference or if changes are made in the Terms of Use), we will use your last name, first name and email address.


2. How do we protect your personal data?

We have implemented technical and organizational security measures to guarantee the security, integrity and confidentiality of all your personal data, in order to prevent it from being distorted, damaged or that third parties have access. We ensure an appropriate level of security, taking into account the state of knowledge, the costs of implementation and the nature, scope, context and purposes of the processing as well as the risks and their probability.



3. In what cases do we share your personal data?

3.1 Sharing your personal data with third-party companies

When you browse the Site, your personal data may be transmitted to external service providers. These third parties provide service on our behalf and on our behalf in order to enable the proper functioning of credit card payments and other Services.

Personal data may be transferred to countries outside the European Union (such as the United Kingdom, the United States and the People’s Republic of China) for the purpose of processing your requests, entering the formalities and to host and secure personal data.
In accordance with the GDPR, all transfers of personal data to a country outside the European Union and/or not offering a level of protection considered sufficient by the European Commission have been the subject of cross-border flow agreements conform to standard contractual clauses issued by the European Commission. Other transfers of personal data to the United States, in particular for customer relationship management (CRM), are governed by the E.U. – U.S. PRIVACY SHIELD (European Union-United States Data Protection Shield). Other transfers of personal data to the People’s Republic of China are governed by the Cybersecurity Law and Personal Information Protection Law.

Except in the case where a third party asks you to accept a confidentiality charter and conditions of use which are specific to it, the third companies having received communication of your personal data have undertaken to process your personal data only for the implementation of the Services.
We will never share your personal data with third-party companies for marketing and/or commercial purposes without obtaining your prior consent.

3.2 Sharing with the authorities

We may be required to disclose your personal data to the administrative or judicial authorities when their disclosure is necessary for the identification, arrest or prosecution of any individual likely to prejudice our rights, any other user or a third. Finally, we may be legally obliged to disclose your personal data and cannot in this case oppose it.


4. How long do we keep your personal data?

We will only keep your personal data for the time of your registration on the Site in order to ensure your identification when you connect to your Service and to allow the provision of the Services.
Thus, your personal data will only be kept in the form of an archive for the purpose of establishing proof of a right or contract.

In any event, we will keep your personal data for a period not exceeding that necessary with regard to the purposes for which they are processed in accordance with the uses set out in this Charter and in compliance with laws and regulations.

5. Cookies: how do we use them?

5.1 What is a cookie?

A cookie is a text file that can be placed in a terminal when consulting an online service with navigation software. A cookie file allows its issuer in particular, during its period of validity, to recognize the terminal concerned each time this terminal accesses digital content containing cookies from the same issuer.

In any event, the cookies deposited on your navigation terminal with your agreement are destroyed 13 months after their deposit on your terminal.

5.2 What are the cookies used on our Site for?

The cookies we issue allow ourselves to:

• establish statistics and volumes of attendance and use of the various elements making up our Site (sections and content visited, routes), allowing us to improve the interest and usability of our services;

• adapt the presentation of our Site to the display preferences of your terminal (language used, display resolution, operating systems used, etc.) during your visits to our Site, depending on the hardware and viewing software or reading that your terminal contains;

• memorize information relating to a form that you have filled out on our Site (registration or access to your account) or to products, services or information that you have chosen on our Site (subscribed service, content of an order basket, etc.);

• to allow you to access reserved and personal spaces on our Site, such as your account, using identifiers or data that you may have previously entrusted to us and to implement security measures, for example when you are asked to reconnect to content or a service after a certain period of time.

When browsing the Site, cookies from social networks can be generated, in particular through the sharing buttons which collect personal data.

When you first visit the Site, a cookie banner will appear on the home page. A clickable link allows you to find out more about the purpose and operation of cookies and refers to this Charter. Continued navigation on another page of the site or selection of an element of the Site (in particular: image, text, link, etc.) materializes your acceptance to the deposit of targeted cookies on your computer.

5.3 How can you control the cookies used?

You can configure your browser software at any time so that cookies are saved on your terminal or, on the contrary, that they are rejected (either systematically or according to their issuer). You can also configure your browser software so that the acceptance or refusal of cookies is offered to you from time to time, before a cookie can be saved in your terminal.
Please note: any configuration is likely to modify your browsing on the Internet and your conditions of access to certain services requiring the use of cookies. WE DECLINE ALL RESPONSIBILITY FOR THE CONSEQUENCES LINKED TO THE DEGRADED FUNCTIONING OF OUR SERVICES RESULTING FROM THE IMPOSSIBILITY OF SAVING OR CONSULTING THE COOKIES NECESSARY FOR THEIR FUNCTIONING AND THAT YOU WOULD HAVE REFUSED OR DELETED. This would be the case if you tried to access our content or services that require you to identify yourself. This would also be the case when we (or our service providers) could not recognize, for technical compatibility purposes, the type of browser used by your terminal, its language and display settings or the country from which your terminal appears to be connected to the Internet.

5.4 How to configure your navigation software?

For the management of cookies and your choices, the configuration of each browser is different. It is described in the help menu of your browser, which will allow you to know how to modify your preferences regarding cookies. Below you will find information about the main browsers.

Internet Explorer/Edge
In Internet Explorer, click the Tools button, then Internet Options.
On the General tab, under Browsing history, click Settings.
Click the View Files button.

Go to the Tools tab of the browser then select the Options menu.
In the window that appears, choose Privacy and click on Show cookies.

Access Settings via the browser menu (Safari> Preferences).
Click on Confidentiality.

Google Chrome
Access Settings via the button to the right of the URL bar or via the browser menu (Chrome> Preferences).
Select Advanced Settings.
Click on Content settings and then on Cookies.

6. What are your rights?

Only you have communicated the data in our possession to us, through the Site. You have rights to your personal data. In accordance with the regulations on the protection of personal data, in particular Articles 15 to 22 of the GDPR and Chapter 4 of the PIPL, and after proving your identity, you have the right to ask us for access to personal data concerning you, the rectification or erasure thereof. In addition, within the limits set by law, you also have the right to object to the processing, to limit it, to decide the post-mortem fate of your data, to withdraw your consent at any time and to the right to portability personal data provided.

You can contact our Services in order to exercise your rights at the following email address: by attaching a copy of an identity document to your request.

7. Can we modify the Charter?

We reserve the right to modify the Charter at any time. It is therefore recommended that you consult it regularly. If there are any changes, we will post those changes on this page and in places we deem appropriate based on the subject matter and the extent of the changes.
Your use of the Site after any modification means that you accept these modifications. If you do not accept certain substantial changes to this Policy, you must stop using the Site.